I was skeptical about this book from the start, but it was surprisingly good! It covered basics of NLP and using your body language to make friends out of your business associates, which in turn makes you more money!
If I were pressed to state a negative, it would be that he doesn't cover the examples well enough. He mentions briefly that "looking up and to the right or left is a trait of..." But that's not enough info to use it in everyday life.
But all in all, I was surprisingly impressed with this excellent book!
This book is what you'd expect from a parenting book that the average "good" dad would write... Spend more time with your kids, listen to them, love your wife, go to church.
Also the name is clearly a ploy to cash in on Covey's "Seven Habits", since this book has eight secrets.
It is very preachy. If you're not comfortable with quoting scripture and being told to talk to your pastor and to pray out loud with your family... This book will make you uncomfortable.
This book is a good review if it's been a few years since you've taken marketing. He covers several of the key issues you face in business and reminds you of the big picture.
This is NOT for you if you are a small business and need ideas on a tight budget, as most of the material is biased to big business and advertizing with a large budget.
I also do not recommend this book as a first-time guide to marketing. He jumps right into details of marketing, and I recommend a background understanding.
Lastly, I have to say that I feel this book is due to be updated. He references "We don't know what will happen with the Y2K bug", and "It will change the SUV market when Ford releases the Excursion next year." It doesn't make the book bad, but it makes it hard to focus on the example when you're driving down the road and you see several Excursions, and he says "we won't know what the Excursion will do when it comes out".
I love business books, but this one was too much to bear. Masked by a feeble attempt to tell a story, rather than say what he's trying to say, Gerber goes on for hours using phraseology that might make sense to him, and noone else.
He goes on for hours about how the Entrepreneur needs passion, and the passion leads to vision, and the vision drives the purpose, and the purpose drives the mission, but the passion does not lead to the mission, only to the purpose. And if you don't have passion? Well then you need to get it! Then, you take the mission, and give it to your financial manager, give the vision to your technicians, give the purpose to your marketing manager... Do you understand Sarah? "I think so."
I honestly tried to follow it, but I had to stop after five hours.
I'm sure it's great for the people that don't have to "do" anything in their business to sit around and think about vision and purpose... But for the other 99% of us, this book makes no sense.
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