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Andrew

Collingwood, Ontario, Canada | Member Since 2015

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  • Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

    • UNABRIDGED (10 hrs and 22 mins)
    • By Adam L. Penenberg
    • Narrated By Richard Allen
    • Whispersync for Voice-ready
    Overall
    (65)
    Performance
    (24)
    Story
    (24)

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" - to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth.

    Andrew says: "Good content, but a tough listen..."
    "Good content, but a tough listen..."
    Overall

    I found the book quite interesting and informative. Its not really a how to, but more of a history lesson of sorts. It moved quickly and there was not a lot of repetition, which it seems is quite common these days. I felt like I had a good grasp of viral networking from 5000 feet when I was done.

    My mediocre rating was solely due to the narration. When reading a book, its critical to respect the punctuation. The narrator basically rambled through chapter headings, title breaks and paragraph breaks. It was very difficult to follow and keep it all in context when seemingly the book was just a series of sentences...

    10 of 10 people found this review helpful

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