A must-read for all those involved in any form of marketing - practical, concrete and entertaining!
This book is one of the worst ones I ever listened to: the amateur narration (horrible voice over) of pseudo-scientific blabla without a single relevant insight is just a complete waste of time and money. An ultra-hyped empty bubble, don't even consider it for a second...
I listened to this book with high hopes but as an audio edition, it seemed very unstructured and messy, with some good nuggets of advice but overall not living up to its name. It lacked a clear structure and diverted from the given chapter's topic often, also repeating many things. The most important shortcoming was the complete lack of case studies and practical examples, while it kept using surveys, dry figures and quite abstract advice. The authors should read Made to Stick and rework their book!
Extremely practical, actionable and highly enjoyable book - I loved it all the way. Based on Made to Stick, it goes further in teaching highly useful technique on how to tirgger change in people...
Incredible amount of theory, hardly any case study...expected much more from this piece. Also, the voice-over is just rushing through the text as if he was doing a speed-reading competition!
Theoretical, too general, no real conclusions, too long
Nout outstanding, but a really well written book with useful insights. Worth the listen.
Great summary, well written, I learned a lot about how to build up and run my business in a cost-efficient and smart way.
Not only practical, enjoyable and full of examples, but very well structured, perfectly written and amazing to listen to!
In one word: WOW. This book is a MUST for anyone considering running a business or those who have done so wish to see the system from 'outside', and become tenfold more successful. Sometimes a bit too poetic, but gets the point through with it with fantastic ideas, structures and hints. Excellent piece!
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