I had the opportunity to see Mr. Sinek giving a live speech a few years ago and I was immediately thrilled with the concept of which he was speaking.
Since then I've bought his book, both in paper form but also as an Audible book and this is one of the books that I've keep synced to my iPhone because I keep coming back to it, listening to it again and again.
The concept of why is really very simple and once you start thinking about it - really very obvious, yet it took, at least for me, someone to write it on my nose before I saw it.
I can only highly recommend it and the fact that it is narrated by Mr. Sinek himself, makes it just even better. Thank you Audible for releasing this title!
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