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  • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    • UNABRIDGED (7 hrs and 14 mins)
    • By Roger Dooley
    • Narrated By Mark Ashby
    Overall
    (34)
    Performance
    (32)
    Story
    (32)

    Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

    J. Braaten says: "The Best Practical Guide to Neuromarketing"
    "Great book, learn the 'why' behind marketing"
    Overall
    Performance
    Story
    Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

    Yes, there is lots of value and it's presented in nice chunks to listen to again and again.


    What did you like best about this story?

    Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.


    Any additional comments?

    Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.

    1 of 1 people found this review helpful
  • Heat Wave

    • UNABRIDGED (6 hrs and 26 mins)
    • By Richard Castle
    • Narrated By Johnny Heller
    • Whispersync for Voice-ready
    Overall
    (1206)
    Performance
    (764)
    Story
    (763)

    The title character from ABC's hit television series Castle kicks off his new series of books featuring tough and sexy New York police detective Nikki Heat with a bang.

    Patti says: "Good book terrible narrator"
    "Impossible to follow the poor narration"
    Overall
    Performance
    Story
    What would have made Heat Wave better?

    The dialogue is key in the Castle books--full of fast banter and humor. This narration makes it impossible to follow; can't tell who is speaking or when it switches back to narrative.


    Would you recommend Heat Wave to your friends? Why or why not?

    Not in audible format.


    Would you be willing to try another one of Johnny Heller’s performances?

    No.


    Any additional comments?

    I've never written a comment before I finished a book--but this narration is really ruining it for me.

    0 of 0 people found this review helpful

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