I loved having access to such a wealth of information from a guru on not only self-publishing, but social media and digital marketing. Most of his tips do not cost you anything, and as long as the self publisher is internet savvy, they have full capability of putting these tactics to use.
I enjoyed the narrator, he had a strong presence- but after hearing a few of Guy Kawasaki's YouTube clips, I think he could have done a fantastic job. In the book he states that he values time with family and will choose to hire for certain projects, I understand and this was probably his thought process.
I think what stuck out to me about Good to Great, was Jim Collin's unbiased review of the data. He willingly stepped away from his personal feelings about leadership, and opened up a great discussion on what makes a "level five"/Great leader.
I appreciate this information, especially after working under all types of leaders. It helps you discern from the qualities that appear to get some ahead in the game, from the ones that will actually benefit the company long-term. Jim recognizes in his findings that there are "great" leaders out there everywhere, there just simply isn't enough recognition in placing them in the right decisions. This is a great book for anyone in hiring, leadership, or aspiring to be a leader!
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