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Adam Helweh

Admirer of Creativity & Founder of Secret Sushi, Inc

Fremont, CA United States | Member Since 2012

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  • 1 reviews
  • 1 ratings
  • 23 titles in library
  • 3 purchased in 2014
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  • Youtility: Why Smart Marketing Is About Help Not Hype

    • UNABRIDGED (4 hrs and 51 mins)
    • By Jay Baer
    • Narrated By Marcus Sheridan, Jay Baer
    • Whispersync for Voice-ready
    Overall
    (37)
    Performance
    (31)
    Story
    (29)

    Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

    Adam Helweh says: "Good Framing, Examples and Supporting Concepts"
    "Good Framing, Examples and Supporting Concepts"
    Overall
    Performance
    Story
    What about Marcus Sheridan and Jay Baer ’s performance did you like?

    I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.


    Was there a moment in the book that particularly moved you?

    I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.


    Any additional comments?

    I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.

    Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.

    0 of 0 people found this review helpful

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