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Aaron

Toy and Software Producer

BUFFALO, NY, United States | Member Since 2011

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HELPFUL VOTES
  • 2 reviews
  • 7 ratings
  • 59 titles in library
  • 4 purchased in 2014
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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (760)
    Performance
    (643)
    Story
    (646)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "STEPS"
    Overall
    Performance
    Story
    What made the experience of listening to Contagious the most enjoyable?

    Very light simple concept but with good examples and a nice acronym.


    What other book might you compare Contagious to and why?

    Free by Chris Anderson


    0 of 0 people found this review helpful
  • What Is Strategy?

    • NONE (56 mins)
    • By Michael E. Porter (C. Roland Christensen Professor of Business Administration, Harvard Business School)
    Overall
    (116)
    Performance
    (36)
    Story
    (36)

    Matthew says: "Excellent"
    "Good summary of Strategy. Horrible reading"
    Overall
    Performance
    Story
    Would you say that listening to this book was time well-spent? Why or why not?

    Good information, but would probably get a lot more if there was a decent narrator.


    What didn’t you like about the narrator’s performance?

    Narrator delivered a staccato performance. It felt like he was reading it for the first time and had no intonation. Even being familiar with Porter's concepts, it was hard to follow. A meaningful pause or emphasis on a word or phrase would have helped a lot.


    What did you take away from What Is Strategy? that you can apply to your work?

    Operational efficiency is a race to the bottom. Strategy is a set of activities that fit with your positioning. Managers need to make trade-offs to follow their strategy. The biggest decisions are choosing what not to do.


    0 of 0 people found this review helpful

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