... But not shallow. If you could remember the whole book, you'd have material for many, many dinner party conversations to come! But seriously; fascinating and. absorbing. From the wide view of the development of the universe and how it works to recent individual experiments in cosmology, geology, biology, chemistry and more. It really is a short history of nearly everything scientific.
Barbara wrote in her review, "... maybe I'm showing my ignorance, but I just didn't get it at all."
I don't think so Barbara. I think you didn't get it because there's nothing to get. This is a case of the Emperor's new clothes.
I've never read a Harlequin Romance, but I think it's a pretty widespread cliché. Well, this, to me, is like that image I have of a Harlequin Romance... pretty empty, melodramatic emotions for (apparently) no good reason, all set on a somewhat science fiction background that never is well developed. And for people whose personalities have been around for hundreds or thousands of years, they are an amazingly banal bunch.
Kept hoping it would get better. Never did. Finally just stopped listening.
The narrators were acceptable. Not astounding, but decent. Wouldn't avoid a book read by either. Will avoid books by both authors.
Todd McLaren is fine as a narrator. The sound QUALITY is poor -- like he was recorded in someone's kitchen. There is a background noise not heard on the sample, like some kind of cheap recorder is being used. Sound cuts and starts with each short section. Quite distracting and irritating. I only listened for about ten minutes. Will be returning for credit.
Launched into dictionary-like definition, with dictionary-like examples.
Could be enormously more useful with some kind of context, themes and WRITING to aid comprehension and learning... as opposed to merely listing. I can't imagine retaining any of this material, any more than I can imagine retaining a useful amount of information by reading the first two hundred pages of a dictionary. Sorry Mr. Bennett -- I can't even begin to see the point of "writing" a book in this manner.
Fascinating summary of the topic. I would like to have bought the unabridged version, but (sorry, Mr. Pritchard) I agree that the narrator's voice is more than reminiscent of a 1950s educational documentary or newsreel. This is a worthwhile alternative.
...and couldn't take any more. The narrator seems to being taking inspiration from the rhythms and intonations of Laurie Anderson's performance-art spoken songs --- pitch rising in abnormal places for no linguistic reason. Great when it's performance art: irritating and overbearing when imposed on a novel. Any other book by this narrator is an automatic "No" for me.
I expected great things from the famous Ries and Trout. Yes, the concept of positioning is profound and centrally important. Thanks guys. But the book is very disappointing. Much talk about big corporations... "You've got to be first in your sector and you must capture #1. Or if you are #2, here's how to position yourself in relation to #1." The stories were interesting at first, but I got a bit tired of listening to the triumphs and sorrows of the Fortune 100. Not very applicable to our business or our clients.
One might think maybe there's nothing to say once the concept is articulated, but I don't believe it. I am sure many profound lessons for small and medium business could be given. It is sad they aren't.
Or one might propose the examples of the Fortune 100 apply to everyone. But they don't. If you can't be national on international #1 or 2, there are going to be many differences in how one thinks about and uses positioning. Who better to get those lessons from?
So, sirs, got time for an updated version? Positioning from 2009 on, and for all the businesses that can't be #1 or 2?
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