I was playing with the idea of starting a small business and downloaded this book as part of my research. I can't say how valid the information provided is, but what I can say is:
- This book is designed to prepare you for the emotional experience of being an entrepreneur; if you are looking for technical information, look elsewhere.
- The book paints life as a small business owner as an agonizing, never ending struggle that only the strongest personalities can handle.
- Relative to other books on the subject, it downplays the role of meticulous preparation and planning while emphasizing the significance of relationships, luck, passion and perseverance.
- Although the books tone is negative (or, quite possibly, just realistic), he encourages the reader, if they are considering starting a business, to stop planning and "just do it", regardless of where they are in life. He considers waiting for the right time and most planning a way of putting off your dream not helping to secure it.
This book had a lot of insight to offer and presented a seemingly more accurate picture of what to expect in starting a business than a lot of the other more flowery entrepreneur-oriented literature out there--which while providing a few token warnings seem more concerned with not scaring away perspective readers than preparing them for what's ahead.
I think this should be required reading/listening for would-be entrepreneurs looking to know exactly what becoming an entrepreneur could mean for their life. It also has plenty of tips for running a business successfully (assuming, of course, they're good tips :P). Although it's short*, there's real wisdom here and I thought it was well worth a credit.
*Entrepreneurs looking for a longer, more intense reading to temper their go-getting disposition should see Ayn Rand's Atlas Shrugged, also available for 1 credit on Audible)
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