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M. E. Balzer

What is Reality?

Morro Bay, CA USA | Member Since 2002

4
HELPFUL VOTES
  • 1 reviews
  • 14 ratings
  • 692 titles in library
  • 23 purchased in 2014
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  • Microtrends: The Small Forces Behind Tomorrow's Big Changes

    • UNABRIDGED (12 hrs and 31 mins)
    • By Mark J. Penn, E. Kinney Zalesne
    • Narrated By Brett Barry
    Overall
    (271)
    Performance
    (29)
    Story
    (30)

    Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis.

    Greg B says: "Interesting ideas, but fell asleep"
    "Engrossing"
    Overall

    As with any audio book, the narration is very important. This is one of those books that will captivate you with not only the content, but with the narration. The verbiage is succinct, clear and well spoken.

    The book itself was a compilation of, as is in the title, current trends in our culture. I found a number of them I was already aware of, but there was still a surprise or two. Even though I have not verified any of the statistics, they seem solid from various sources.

    If you are interested in what is going on in the world around you, this is a must listen.

    4 of 6 people found this review helpful

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