The ideas in this book hits all the buzzwords today- social networking, google, blogs, etc and explains how to use these things to enhance your business. These ideas aren't new, but I guess it's somewhat useful to have summarized. The book also directs you to some online tools which are run by the author's companies, making me think this book was in part just a big commercial for their services.
Best audiobook I've heard to date, with fantastic narration and gripping story. The technical details were right on and plausible. Occasionally the story slipped into cliche but overall a very enjoyable experience and left me wanting more. Fortunately there's a sequel!
This book was extremely interesting, making me think how the internet, social networking, and google might be turning inside-out many of the institutions we live with. This isn't just a book about google, it's about how you can apply the analytic, simplifying approach of that company to any industry or business. Some of these changes are scary but I'm trying to keep an open mind and hope society can benefit. I also enjoyed the author's narration.
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