The text of this book was originally published in 1999 online for free - right before the Dot Com Bust - but the lessons are even more crucial today. Certainly, we overestimated some hotshot young upstarts in 2000, but today, the web is coming into it's own. Especially with consumer power. This is where markets become conversations. One blogger can bring down an entire empire (just google Kryptonite). If you haven't listened to or read this book, you have to before it's too late.
I had to stop listening to this book because I was getting a headache from rolling my eyes too much. It's full of advice that refers to 'good old fashioned American values' (and then commences to praise those values as timeless). The author pre-supposes that the interviewee has no value in their talents. Maybe he should know that there is a talent shortage these days. I'd like to hear advice for interviewing in a more progressive world.
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