So, there's this marketing strategy in which you write a book as a lead-generator. Under this strategy, your goal isn't to make money from the book itself, but to get broader exposure, so you can find more potential customers for the other things you sell.
Typically, you'll invite the reader to download some bonus content at the end, in exchange for joining your mailing list. Usually, this is fine. If I got a lot of value out of a book, I'm happy to sign up. But this author missed the "get a lot of value out of the book" part. Now, I'm not knocking the program itself. I think it's very good, and people I know have gotten lot of benefit out of it.
But the *book* is a waste of time. Here's why: 1) The actual, useful content is maybe 15 pages long (and could be summarized in a few sentences). 2) There isn't much detail. I didn't learn anything from the book that my friend didn't tell me when she recommended it. The author gives an overview of what to do, but includes very few examples of how to implement that. He throws in lots of testimonials, but no actual case studies to model our own practice on. 3) There is a ton of filler. It's crammed with breathless descriptions of how "life-changing" it all is, how you'll be "blown away", and how you'll live your "best life ever", but very little detail of how that will happen or what it will look like. 4) The author intentionally leaves out detail to force you to sign up for the bonuses. Instead of sharing several examples of affirmations, he lists just one, then tells you to download the rest. (Which requires you to join his list.) The 30-day transformation chapter doesn't actually include the transformation, it just tells you to download it. (Which requires joining the list.) Then it tells you to recruit your friends to his list.
Again: if the bonuses were truly *supplemental*, that wouldn't be a problem. But they're not. That content belongs in the book itself. Essentially, the book is a quick summary of his method, and an extended sales pitch for joining his list. (And making your friends join his list. And buying the book for them. And becoming "VIP coaching client.")
In a free ebook, that would be fine. But in a book I paid for, it feels slimy and manipulative.
I love the program, but the author has completely lost my trust.
My recommendation:- Read a summary of the method. (There are YouTube videos and Amazon reviews that cover all the detail you need.)- If you must buy the book, get it in text, so you can skim past all the filler. If you must get the audio, skip the first 90 minutes.
I listened to this book when it first came out, and then again recently, when I had forgotten just how bad it was.
The plot: boring and predictable.
The characters: one-dimensional and annoying.
The writing: stilted and repetitive.
Throughout the whole thing, I could hear the authors shouting "see? See what we did there? We made a reference to a person/place/thing mentioned in the original series! Isn't that *great*?"
I might have been able to overlook some of it if it hadn't been for Scott Brick. I really don't get why everybody loves him so much. He has a melodramatic, overblown style, which is a particularly poor fit for the awful writing in this book.
What bothered me most is that it didn't give me any insight into the original series. Sure, it filled in some backstory, but those details didn't tell us anything important about what happened in the main series or why. That's just a story set in the same universe, not a true prequel.
This is a wonderful book. Although it has all the elements of "hard" sci-fi (aliens, space battles and doomsday devices), the plot is almost entirely driven by the challenges faced by the battle school children, their families, and even the adults who manipulate the children.
Furthermore, the narration is unbelievably good. Several readers are used, but it avoids the "radio play" sound by having all scenes written from each character's point of view read by a certain reader. (Except for the debates that begin each chapter, which are read as a dialogue by two readers.) This gives it nice clarity and continuity.
I've downloaded about 30 titles from Audible, and this one is my favorite, in part because I love this book, but especially because the narration was so well done.
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