This was a good listen. It was packed with information to fertilize ideas about starting a new business, or making a small business better. There was so much detail, I decided to buy the book because it seemed more suited to reference than a casual listen. The narrator read the lists and tables in painful detail. I would have preferred a separate attachment for reference. You may find as I did that the written book is a necessary companion to the audio book.
Connie Dieken had me at the introduction but lost me after an hour of failing to deliver on any of the hype indicated in the introduction. Whatever she had to say, she said it in the introduction. She didn???t deliver on the tease. She ???connected??? but failed to ???convey??? or ???convince???, to use her own words.
She name dropped Bill Clinton, Dr Ruth, and Jack Welch, but didn???t talk about them. She said you need to connect, convey and convince, but didn???t say how. The examples she gave were general and artificial in nature and not real-world. She may have actually done the research she claims to have done, but she is not a practitioner the method she promotes.
She did talk about the importance of candor. So, candidly, I think it???s not worth the time.
There were many interesting points to ponder in this book. I enjoyed the author's enthusiasm but many times I felt it to be overwhelming and overly dramatic. I considered not finishing the book because the delivery was unprofessional, the logic was haphazard, and he seemed to be shooting from the hip and never making his point after rambling about a topic for several minutes.
I did not enjoy this book. It was extremely repetitive. I kept waiting for something profound. It never happened.
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