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Nima

Harrisonburg, VA, United States | Member Since 2008

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  • 90 titles in library
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  • Groundswell: Winning in a World Transformed by Social Technologies

    • UNABRIDGED (8 hrs and 17 mins)
    • By Charlene Li, Josh Bernoff
    • Narrated By Josh Bernoff
    Overall
    (226)
    Performance
    (38)
    Story
    (38)

    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

    Justin says: "I tried...so help me I tried."
    "Good read"
    Overall

    I work as a part time webmaster and liked the book. It wasn't much new information but it sort of puts everything I already knew in better perspective.

    I suggest reading it.

    1 of 1 people found this review helpful

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