As many other reviewers have said, the reader is just far too monotone and boring. In addition, the content is very basic - If you know anything about performance psychology at all (if you know what a mnemonic is) then you probably won't get much from this book.
I'd recommend getting "Spark: The Revolutionary New Science of Exercise and the Brain" instead. Much better book on a similar subject.
I've never really managed to stick with an exercise routine until I read this book. As an entrepreneur, my productivity is one of the most important things to me. All the evidence presented in this book essentially turned my "yeah I'd like to exercise" to "exercising is a mandatory part of my life."
Ignore the reviews about how Shultz "seems to believe what he says too much." What the heck did you expect - A CEO that doesn't believe in his own company?
For me, this book gave amazing insight into how a top CEO selects his top executives, the challenges in turning a failing company around, how he instills the right company culture and handles Wall Street all at the same time.
First class business book, IMO.
I picked up this book primarily because I wanted to learn about an industry I knew nothing about. I learned a ton about the chocolate industry that I never knew. The book is entertaining at times and not at other times, but it's a great business book in general.
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