From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.
Just like in the book they say, we are manipulated into feeling we must reciprocate. well, i did.
quite the basic knowledge, well structured and quite usefull, an excelent 2 bucks investment, a must read for basic survival.
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