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MLombardo

sao paulo, Brazil

1
HELPFUL VOTES
  • 1 reviews
  • 11 ratings
  • 23 titles in library
  • 1 purchased in 2014
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  • We Are All Weird: The Myth of Mass and the End of Compliance

    • UNABRIDGED (2 hrs and 15 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (219)
    Performance
    (183)
    Story
    (187)

    We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

    Steven says: "Nothing new"
    "Years ahead of today's marketers"
    Overall
    Performance
    Story
    Any additional comments?

    At this very moment, most of marketers are starting to understand what Geoffrey Moore said 30 years ago in his Crossing the Chasm book. But in other hand it's funny to see that no one came out with a valid evolution of Geoffrey's "product adoption bell curve" concept.I really expect that we don't need another 30 years to understand the concepts presented in this book, which show a new picture of our society and brings a brand new opportunity for everyone.

    1 of 3 people found this review helpful

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