At this very moment, most of marketers are starting to understand what Geoffrey Moore said 30 years ago in his Crossing the Chasm book. But in other hand it's funny to see that no one came out with a valid evolution of Geoffrey's "product adoption bell curve" concept.I really expect that we don't need another 30 years to understand the concepts presented in this book, which show a new picture of our society and brings a brand new opportunity for everyone.
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