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Tami

Hudson, MA, United States | Member Since 2008

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  • Microtrends: The Small Forces Behind Tomorrow's Big Changes

    • UNABRIDGED (12 hrs and 31 mins)
    • By Mark J. Penn, E. Kinney Zalesne
    • Narrated By Brett Barry
    Overall
    (276)
    Performance
    (33)
    Story
    (34)

    Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis.

    Greg B says: "Interesting ideas, but fell asleep"
    "interesting information"
    Overall

    Penn and Zalesne have done a fabulous job of identifying small but significant trends that while seeming very common sense,(i.e. I should have thought of that!) however have been under the radar of mainstream America. Political, economic, religious, social implications of these trends are examined in light of what we, as a nation should be doing in the here-and-now to address these trends. An interesting and thought provoking listen! Made my weekend job of painting a room go very quickly and feel as though I gained insight!

    4 of 4 people found this review helpful

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