The book was about the theory of publishing; print, podcast, video, twitter, facebook, reddit, and everything related to those things -- how modern ideas are changing, and how to shape them for yourself (and for others). I got a lot out of how to frame them for a modern audience; the analogy to crafting ideas really struck home.
Hard to say, this is it's own animal. It's not a "How to do business on the internet book." It's not a book on "The Art" of marketing. It IS a book about writing and producing great content, and how to create ideas with meaning; maybe a treatise on "The Way of Creating Content."
Three things: the first was the analogy of SXSW to what the typical internet user goes through; second, the comparison of ideas to baseballs, meaning it's not necessary to change a very popular game to make an impact -- that you can craft originally within the context of accepted formulas; and thirdly, the note that the quality of information on the internet is actually going up due to the competition among ideas -- a hope for the future kind of thing.
This book goes way beyond Trust Agents (the authors' last book) and even though I mentioned that it is *more* theoretical it has proven itself already to also be more actionable. It is broken down into detail where important, but never bogs down -- a very enjoyable listen!
This title must be updated to make it of any relevance to modern investing ... the methods of research are from the early 1990's. There is very little left beyond dated statistics either -- I read this book 20 years ago, and enjoyed it, but now it is dead.
Right up there with the 4-Hour Workweek by Tim Ferriss, this book delivers in ways that are just as revolutionary, but probably MORE usable...
Before I bought this book, I had found that The Art of Non-Conformity was the only real follow up to Ferriss's work, but Chris Guillebeau has now over-delivered and really developed a capstone to what my searches have uncovered in the last two years on digital nomadism and innovative, one-person entrepreneurship.
But this is not only a book about those things. Chris outlines EVERY form that new-school small business takes; and EVERY contemporary method of measuring how well those forms work.
I cannot recommend it highly enough; it is destined to become an anchor title for small business.
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