In this book, Pink takes the closely held beliefs of the sales profession, and holds them up to what social science knows to be true. It turns out that there is quite a disconnect! Are extroverts the best sales people? Do you know what non-sales selling is? Would you believe that 90% of us are in some kind of sales?
This is a powerful book full of truths wrapped in the context of real stories and examples. Pink is a masterful story-teller and has the ability to make the profound very simple and easy to understand.
I highly recommend for anyone who has a need to move and motivate another person.
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