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Steaven

Murrieta, CA, United States | Member Since 2008

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  • Insanely Simple: The Obsession that Drives Apple's Success

    • UNABRIDGED (7 hrs and 5 mins)
    • By Ken Segall
    • Narrated By Ken Segall
    • Whispersync for Voice-ready
    Overall
    (279)
    Performance
    (228)
    Story
    (230)

    Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

    Stefan says: "The inner workings of Apple revealed"
    "Insane!"
    Overall
    Performance
    Story
    What did you love best about Insanely Simple?

    One of the best book I listen to in a long time. A lot of insights and tidbits to learn from. I thoroughly enjoyed the narration and information on the book. It was a pleasant surprise after listening to it for a few minutes that it's not another Steve Jobs glorification or biographical book. It's a very straight forward of how Steve focus on "Simplicity" on everything he touches and thought off.
    This book, I would highly recommend and won't mind listening to it over and over again.


    What does Ken Segall bring to the story that you wouldn’t experience if you just read the book?

    First hand experience with the "Master" himself.


    Was this a book you wanted to listen to all in one sitting?

    Absolutely, if I have all the time in the world.


    Any additional comments?

    Love the book, love it, love it, love it!

    0 of 0 people found this review helpful

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