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Colin

Middleton, WI, United States | Member Since 2005

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HELPFUL VOTES
  • 1 reviews
  • 3 ratings
  • 235 titles in library
  • 20 purchased in 2014
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  • The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

    • UNABRIDGED (9 hrs and 45 mins)
    • By Bob Gilbreath
    • Narrated By Bruce Reizen
    • Whispersync for Voice-ready
    Overall
    (69)
    Performance
    (19)
    Story
    (21)

    This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

    Olaf says: "Great marketing insights and valuable takeaways"
    "Too basic to be useful"
    Overall

    I had high hopes for the book. Unfortunately it never really got off the ground. The analysis and thinking was low level and stayed that way...

    0 of 1 people found this review helpful

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