Peter

The main strength is this is an insider's view of of the electronics industry. There are also many other interesting business stories, nicely told. The premise, act like a Ninja to succeed, is novel, but readers will have to judge just when to apply these ideas. Looking back in time one can find success in emulating Ninjas and failure otherwise, but one can cherry pick as needed to suit the theme. Still, I did enjoy this very much. There is a lot of sane analysis in here. Note also that the author is a stong free market proponent. NI made me think much more about what innovation really means, and why it is so very important. So, I just changed my overall to 5 from four!

Nicely narrated by the author, this is another enlightening effort by one of the best in the business. The analogies are perfect and memorable ( I even used one in an innocent discussion with my wife the other day.) This is not a rehash of old stuff, but new and fesh material. Those who appreciated Good to Great and Built to Last will also like this one.

I was not familiar with the Zappos story before. It is quite a wild ride. Lots of good insights here for business and life, especially considering the youth of the author. He is the narrator, with a style that is a bit halting but very real. He is likable.

This a fascinating history of science book, but much more. The groundwork leading to Newton's breathtaking achievements or delightfully depicted (for example Kepler's work - but most of what he produced was nonsense!) And why were the dark ages so dark for so long!
It has been decades since college, but having listened to this I have a deeper understanding of what I was trying to learn then in Physics, Calculus and Astronomy. The story quickly moves along, the narration is first rate. I plan on listening to more of this author's work.

This book is very simplistic. If you know anything about biology (like you have taken college cell bio) you will be bored as I was. Also, the book is old, 1999. It is out of date. My mistake was to look at the release date of the audiobook and conclude it was current and not to find out when it was first published in print. The narrator's voice is just so deep as to be distracting, and he mispronounces medical and scientific words. Also, my mistake, I should have listened to the sample. Now, if Mr. Bova would write a 2011 version, getting a new reader, skipping the basic biology, and prognosticate, speculate, and predict for 300 pages, well that would be attractive.