This was a fun book to listen to. As an entrepreneur dealing with the constants ups and downs of business - it is temping just to say "screw it" and through in the towel. The listener learns about the ups and downs of Virgin, how it got started and its constant struggle with cash flow. You hear about Virgin's success and its failures. In its early years Virgin often took 2 steps forward and then one step back to grow. I can relate.
Branson also does a great job at revealing enough about his life and character to make the whole book work.
Love the book and would recommend it to any entrepreneur trying to grow a business.
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