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Michael

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HELPFUL VOTES
4

  • Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (693)
    Performance
    (385)
    Story
    (388)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Sunny says: "Excellent"
    "Makes you rethink your marketing"
    Overall

    Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.

    I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.

    I highly recommend this book.

    4 of 5 people found this review helpful

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