Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.
I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.
I highly recommend this book.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.