Incredibly insightful and practical, Herd draws one's focus to the principles at play in group behaviour. From educators to marketers this book is an investment in common sense and canny thinking. It drives home the point that groups of people look for authenticity and want to belong. The modern trend of marketing on superficial values has disillusioned these groups and they are now less trusting of the "message" (skeptics) and are more inclined to follow the herd- rightly or wrongly. Mark Earls has done a terrific job of putting these issues in perspective.
I really enjoyed this book. It was so refreshing and is one of my all time favourites.
The author, who reads the book, is brutally honest and consequently vulnerable and insightful through what happened to him. It has much humour, some sarcastic and usually dry, and this keeps it from being a shallow academic pursuit. It is entertaining and engaging.
His honesty rings true throughout the book and because he is reading his own book, his expression is appropriate and very effective.
There are many theories about enlightenment, spirituality and religion. It is all difficult and if it wasn't then the world would be a different place.
For me the book was down-to-earth and authentic. I felt I had met the author and got to know him.
This is a great little summary of a book that every educator and policymaker should read. If you don't know what is succeeding in the world of learning, then you should start here.
Hearing how character education fits into the overall academic learning continuum is profound and inspirational.
His calm clear voice is easy to follow and allows for contemplation.
Schools need to evaluate their performance in light of what research is showing to be apparent: knowledge is only part of the equation. Character is what counts and an individual's values matter enormously. Are schools "teaching" or creating environments for thinking and learning? It is time to choose a better path. Are we looking after our teachers and developing them or are we allowing the system to burn them out? Are we helping parents know what matters most in their child's early years of learning? Unless we nurture our young children, they will not develop into the adults our communities need.
This is a very practical book for teachers of all grades who value reading. The production quality is not brilliant because it comes from a live workshop, but there is a lot to be gained from listening to her talk more than once whilst taking notes. Her experience and insights can only help teachers develop their repertoire of teaching strategies. The most important aspects of her talk for me, came in the second half of the talk and touched on how thinking and reading are linked. Her tactics for empowering students to communicate their thoughts are useful in all subject areas. If this had been transcribed and re-read by another person, it would get 5 stars from this audio-reader.
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