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Sadok

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  • Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

    • UNABRIDGED (9 hrs and 45 mins)
    • By Geoffrey A. Moore
    • Narrated By Mike Chamberlain
    • Whispersync for Voice-ready
    Overall
    (56)
    Performance
    (49)
    Story
    (50)

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    Sadok says: "Must read for anyone in Marketing"
    "Must read for anyone in Marketing"
    Overall
    Performance
    Story
    What made the experience of listening to Crossing the Chasm the most enjoyable?

    I have always worked for start ups and I am broadening my career from product development to product management. This is a great book to set someone like me in the right mindset to think about whole product, market segmentation, developing customer loyalty, and gaining traction.


    What was one of the most memorable moments of Crossing the Chasm?

    For me, it was the introduction of the concept of the Whole Product value proposition


    What about Mike Chamberlain’s performance did you like?

    He did a nice job with tempo. He puts just enough energy into his reading style to keep the listener interested yet not overpower the content.


    If you were to make a film of this book, what would be the tag line be?

    Take your product from market concept to market conquest.


    1 of 1 people found this review helpful

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