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Karsten

L√łgstrup, Denmark | Member Since 2010

5
HELPFUL VOTES
  • 3 reviews
  • 35 ratings
  • 105 titles in library
  • 0 purchased in 2014
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  • The New Rules of Marketing & PR 2.0

    • UNABRIDGED (11 hrs and 27 mins)
    • By David Meerman Scott
    • Narrated By Sean Pratt
    Overall
    (118)
    Performance
    (53)
    Story
    (50)

    The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

    Karsten says: "Good basic information on Marketing & PR 2.0"
    "Good basic information on Marketing & PR 2.0"
    Overall

    A good and informative audiobook that gives a good basis information on The New Rules. If you are already in the industry you probably know most but there are certainly a lot of good ideas and case studies. But 11 hours+ is too much - could be shorter - so listen to the chapters you are interested in - not the whole book like I did.

    5 of 5 people found this review helpful
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

    • UNABRIDGED (6 hrs and 59 mins)
    • By Chris Brogan, Julien Smith
    • Narrated By Chris Brogan, Julien Smith
    Overall
    (121)
    Performance
    (15)
    Story
    (14)

    How to tap the power of social software and networks to build your business. There's no question that the Internet has changed the way we do business - especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed.

    Cheril says: "This book is the one to read"
    "The bible of social media behavior"
    Overall

    Chris Brogan & Julien Smith are the new godfathers of social media behavior. This is a book worth reading if you are planning on making an impact on any social media.

    0 of 0 people found this review helpful
  • The Dip

    • UNABRIDGED (1 hr and 33 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (637)
    Performance
    (252)
    Story
    (255)

    Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

    Andrew says: "Seth Should Have Quit"
    "A little masterpiece from Seth Godin"
    Overall

    Another excellent piece from Seth Godin. Everybody knows about The Dip but not many have the guts to write about it like Seth Godin. Good and inspiring :)

    0 of 2 people found this review helpful

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