This book started out fairly slowly, but then it was fantastic with the thoughts and ideas it presented and the research that backs them up. It confirmed what I saw as a Recognition Coordinator for a major corporation. The carrot approach can create a lot of problems if not done correctly. I saw cheating, people being demotivated when there wasn't a contest on, etc. What I like most about this book were the ideas on how to encourage "Drive". I am going to buy the physical book for this to keep as a reference.
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