Why do we buy? This is a great book which gets into the differences of what people say / think, and actually do when it comes to purchase time. Think of how many people might say they think low of daytime television like Jerry Springer, but are fascinated and can't help themselves but watch.
You will have to endure a bit of annoying "look at me" ego in areas by the author, but just ignore it and you'll find this captivating and informative.
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