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OLATHE, KS, United States | Member Since 2011

  • 2 reviews
  • 2 ratings
  • 78 titles in library
  • 5 purchased in 2015

  • Thinking, Fast and Slow

    • UNABRIDGED (20 hrs and 2 mins)
    • By Daniel Kahneman
    • Narrated By Patrick Egan

    The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

    Mike Kircher says: "Difficult Listen, but Probably a Great Read"
    "THE BOOK on human decision making...Simply Amazing"

    Although this book is essentially twice as long as any other book in it's category, it's worth it. If you are interested in how humans think and understanding what "intuition" is from a scientific perspective is, click "Add to cart" NOW. I had a lot of fun with it and can honestly say I understand things in my life quite different after this one. You will carry around this new found knowledge with you to the office, the field, conferences, parties.

    The general idea of the book is in the understanding of how our two "systems" as he puts it, interact with each other to make decisions in our lives. We have a very quick, responsive system that reminds me very much like a calculator or RAM on a computer and then a more cognitive, "thinking" system that is truly lazy. Basing off the first system inputs, if our surroundings seem parallel with a heuristic or "match", the second system commits to that decision. I apologize because I'm trying to sum up 20 great hours of explanation into a few sentences.

    Being that I work in design/user experience for an impacting company I have read a number of these "types" of books. This had the most info and was the easiest to close the cover and go "holy $---, I get it now!" Enjoy!

    59 of 65 people found this review helpful
  • Hooked: How to Build Habit-Forming Products

    • UNABRIDGED (4 hrs and 47 mins)
    • By Nir Eyal
    • Narrated By Dave Wright
    • Whispersync for Voice-ready

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

    D. Hopkins says: "get a professional studio"
    "It was terrific and very unique!"

    Not many books go where this book goes and if you're in the web industry or user experience you'll love it!

    0 of 0 people found this review helpful

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