Although this book is essentially twice as long as any other book in it's category, it's worth it. If you are interested in how humans think and understanding what "intuition" is from a scientific perspective is, click "Add to cart" NOW. I had a lot of fun with it and can honestly say I understand things in my life quite different after this one. You will carry around this new found knowledge with you to the office, the field, conferences, parties.
The general idea of the book is in the understanding of how our two "systems" as he puts it, interact with each other to make decisions in our lives. We have a very quick, responsive system that reminds me very much like a calculator or RAM on a computer and then a more cognitive, "thinking" system that is truly lazy. Basing off the first system inputs, if our surroundings seem parallel with a heuristic or "match", the second system commits to that decision. I apologize because I'm trying to sum up 20 great hours of explanation into a few sentences.
Being that I work in design/user experience for an impacting company I have read a number of these "types" of books. This had the most info and was the easiest to close the cover and go "holy $---, I get it now!" Enjoy!
Not many books go where this book goes and if you're in the web industry or user experience you'll love it!
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