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Shane Lynch

I read a lot...

Montreal, Quebec, Canada | Member Since 2014

  • 5 reviews
  • 8 ratings
  • 28 titles in library
  • 4 purchased in 2015

  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    • UNABRIDGED (2 hrs and 17 mins)
    • By Ryan Holiday
    • Narrated By Ryan Holiday

    Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

    Fabrizio says: "Not as actionable as many would expect"
    "Just a taste."

    He admits that this is the tip of the iceberg but reveals no revelations or strategies in the book. The most valuable thing is his reading list at the very end.

    0 of 0 people found this review helpful
  • Michael Jordan: The Life

    • UNABRIDGED (21 hrs and 8 mins)
    • By Roland Lazenby
    • Narrated By Bob Souer

    When most people think of Michael Jordan, they think of the beautiful shots, his body totally in sync with the ball, hitting nothing but net. He is responsible for incredible moments so ingrained in basketball history that they have their own names: The Shrug, The Shot, The Flu Game. But for all his greatness, there's also a dark side to Jordan: A ruthless competitor, a gambler. There's never been a biography that balanced these personas-until now.

    Mr. Benjamin J. Galea says: "This is a remarkable book"
    "Not Enough About Michael"
    Would you recommend this book to a friend? Why or why not?

    I would recommend this book to friends who are familiar with Basketball, the teams and the specific games mentioned.

    What could Roland Lazenby have done to make this a more enjoyable book for you?

    I don't like how he pronounces "WH" in words like "White or What" he sounds like Stewie Griffin.

    Which scene was your favorite?

    I don't have one specific favourite scene. I do have one that I don't like. The first section of the book that carries on about his Grand Father. I think it provides some context but I think the importance of the families history was exaggerated in the begging only to become confusing when the book talks about how much Michael distanced himself from his family later in life seeming to down play the importance of everything talked about in the beginning of the book.

    Was Michael Jordan worth the listening time?

    Yes, I learned a lot about him but I was disappointed that the author wasn't able to work more closely and have more of his take, more of his psychology, understanding and motives. It is purely speculation as to how Michael actually thought a felt unless Michael was open to the public about it.

    2 of 5 people found this review helpful
  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "Breaing through the ice."
    Is there anything you would change about this book?

    I find that some of the case studies that were reffered to as evidence for his points were effective but at times lend themselves to other intrepretations from a marketing perspective which leaves doubt as to what really causes something to be contagious.

    What was the most interesting aspect of this story? The least interesting?

    Taking on this question, whethere or not he is right or wrong is what makes it interesting. there isn`t much solid evidence or a clear reasoning for why something becomes contagious so it is a brave effort on his part to theorize in a book.

    Did Contagious inspire you to do anything?

    No. I feel like there are little nuggets of information which are useful but nothing mindblowing enough to make me incorporate it into my work and daily life as a marketer.

    3 of 3 people found this review helpful
  • Top Dog: The Science of Winning and Losing

    • UNABRIDGED (9 hrs and 5 mins)
    • By Po Bronson, Ashley Merryman
    • Narrated By Po Bronson

    What are the differences between a winning and losing performance? Why are we able to rise to the challenge one day, but wilt from it the next? Can we in fact become better competitors? In Top Dog, Po Bronson and Ashley Merryman use cutting-edge science to tease out the hidden factors at the core of every great triumph - and every tragic failure. By enabling you to identify your own competitive style, Top Dog will help you tip the odds of success in your favor.

    Shane Lynch says: "Interesting but lacks novelty"
    "Interesting but lacks novelty"
    What made the experience of listening to Top Dog the most enjoyable?

    I think the performance was very enjoyable and the cases which were presented and disected were current and interesting.

    Would you be willing to try another book from Po Bronson and Ashley Merryman ? Why or why not?

    Yes I would be. I found the way the book was written interesting enough that I would give another a try.

    Which character – as performed by Po Bronson – was your favorite?


    What did you learn from Top Dog that you would use in your daily life?

    There is a very interesting section about additive thinking and subtractive thinking which are forms of self criticism. You can guess which one is effective is creating Top Dogs but you should read the book to learn more.

    Any additional comments?

    As an athlete I take an interest in psychology and do a lot of reading on the topic. I have also been educated in Psychology. I found very little information in this book which is not available else where. Most of this has been known for sometime unlike the information in Kahneman's book, Thinking Fast & Slow.

    Very good read if you have no prior knowslege of the subject.

    2 of 2 people found this review helpful
  • Einstein: His Life and Universe

    • UNABRIDGED (21 hrs and 30 mins)
    • By Walter Isaacson
    • Narrated By Edward Herrmann
    • Whispersync for Voice-ready

    Why we think it’s a great listen: You thought he was a stodgy scientist with funny hair, but Isaacson and Hermann reveal an eloquent, intense, and selfless human being who not only shaped science with his theories, but politics and world events in the 20th century as well. Based on the newly released personal letters of Albert Einstein, Walter Isaacson explores how an imaginative, impertinent patent clerk became the mind reader of the creator of the cosmos.

    Henrik says: "Surprise: Two books in one!"
    "Interesting but boils down to speculation."
    Where does Einstein rank among all the audiobooks you’ve listened to so far?

    This book doesn't rank anywhere near the top of the book I've listened to so far. Maybe in the middle somewhere.

    What other book might you compare Einstein to and why?

    I would say it compare to Steve Jobs or Mao when it comes to the content it attempts to cover but definitely doesn't so as good of a job as Walter did with his Steve Jobs bio.

    Which character – as performed by Edward Herrmann – was your favorite?

    Umm... Einstein.

    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No I had no reaction. I was surprised at times but it didn't do much more than than. Just food for thought.

    Any additional comments?

    I think it was a decent book but it felt more historical and less investigative. I assume that is because Walter Isaacson didn't have the opportunity to work with him on-on-one and ask him questions the way he did with Jobs. We see then because in the end we have no more answers or insight as to how or why he thought the way he did, just speculation. Einstein was such a private person it may have been hard even to understand him even if he was involved in the making of this book.

    0 of 0 people found this review helpful

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