I don't know whether its the abridged format or whether this is true in the paper book as well, but I can't get through this whole audio book. I was looking for practical application of SPIN selling techniques and instead all I'm getting is the story of how the research evolved. If you are interested in the back-story of SPIN selling, this is the book for you. However if you are interested in gaining practical application ideas, this audio-book won't work.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.