Book is for advanced sellers, who's familiar with other selling techniques, who most likely know it already. A lot of theory, not many practical examples. It is always better to learn from examples used in context, not in this book though.
The book has some good insights, but information can certainly be combined into a 2 hours presentation max. The author uses too many fancy words that ultimately describe the same thing and tends to loose the reader with its ambiguity. After every couple of chapters you kind of get that, aha useful moment and then it tend to go back to the wordy description of events. I'm giving it 3 stars since it has some good insights, but the presentation needs significant improvement
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