Godin's analysis goes beyond "we must utilise the internet or be left behind." He gives insightful analysis and makes a compelling argument for a new sort of leadership.
This new sort of leadership is not rocket science, but is accessible to any who will take the plunge.
Tribes have always existed but are now a global and omnipresent reality that anyone who has a message they want to get out there must contend with. The world is not a single blob of people - ie. the market, or the population. The blob is actually a network of interconnected tribes - tribes with specific characteristics, needs, and potential. To influence today, you must realise this and find the tribe you will lead. Your message doesn't have to reach the whole world, but it should reach someone. Chances are it will be heard by, spread among, and be further propogated by a tribe.
Read it or listen to it. There is a lot to think about.
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