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Darren

Member Since 2011

2
HELPFUL VOTES
  • 9 reviews
  • 10 ratings
  • 116 titles in library
  • 14 purchased in 2014
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  • Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

    • UNABRIDGED (5 hrs and 34 mins)
    • By Zack O'Malley Greenburg
    • Narrated By Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (107)
    Performance
    (82)
    Story
    (82)

    Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

    Joanna says: "He's not just a businessman. He's a business, man."
    "Had High Hopes...But Disapointing"
    Overall
    Performance
    Story

    There is nothing in this book you can't find in the first page of Google results. Don't bother.

    0 of 2 people found this review helpful
  • Business Stripped Bare: Adventures of a Global Entrepreneur

    • UNABRIDGED (11 hrs and 44 mins)
    • By Richard Branson
    • Narrated By Adrian Mulraney
    • Whispersync for Voice-ready
    Overall
    (184)
    Performance
    (100)
    Story
    (101)

    From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

    Garrett says: "Eccentric read by an eccentric man."
    "I Might Be Biased"
    Overall
    Performance
    Story

    I love Branson the businessman. With that comes a fair amount of talk regarding his sporting exploits and political/altruistic causes. With over 200 companies to his credit, I would have liked to heard more about the business of building businesses. But, overall, still a good read.

    0 of 0 people found this review helpful
  • The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

    • UNABRIDGED (16 hrs and 57 mins)
    • By Jeffrey L. Cruikshank, Arthur W. Schultz
    • Narrated By Walter Dixon
    Overall
    (17)
    Performance
    (11)
    Story
    (12)

    Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

    Michael says: "The birth of modern advertising"
    "I Thought This Was About Advertising?"
    Overall
    Performance
    Story

    So, the title sells, as advertising should. But after that, the book is so-so. Too much about politics an religious affiliations and not enough on actually how Lasker build the advertising trade...other than hiring a good copywriter.

    0 of 1 people found this review helpful
  • Dynasties: Fortunes and Misfortunes of the World's Great Family Businesses

    • UNABRIDGED (13 hrs and 27 mins)
    • By David S. Landes
    • Narrated By Alan Sklar
    • Whispersync for Voice-ready
    Overall
    (43)
    Performance
    (17)
    Story
    (18)

    Through perseverance, solid ingenuity, and unwavering determination, family-run companies - dynasties - have dominated wealth and business throughout the last two centuries. One third of Fortune 500 firms are family owned and, in most cases, the ideal of the family business is one synonymous with continuity, watchful leadership, and dedication to success. But what happens when bad behavior, extravagance, and laziness, all very real enemies of industry, are allowed to proliferate?

    Thomas W Parsley says: "I couldn't take it anymore"
    "Great Book!"
    Overall
    Performance
    Story

    Seems the best business books are the based on the trials and tribulations of businesses built long ago. Morgans, DuPonts and Rothschilds are steeped in history on how to grow a business. Compared to today's startups who have wild valuations and no profits, reading a book based on actual hard work was refreshing.

    The book covers your obvious families, but also covers some not so famous. Absolutely worth the read and you can learn something too.

    Most notable point for me...

    The Rothschild dynasty started out in a German-Jewish ghetto living with his wife and 10 kids in a 2 bedroom walkup apartment. That, is a humble beginning.

    0 of 0 people found this review helpful
  • Groupon's Biggest Deal Ever: The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker

    • UNABRIDGED (8 hrs and 57 mins)
    • By Frank Sennett
    • Narrated By Bryan Kennedy
    Overall
    (8)
    Performance
    (7)
    Story
    (7)

    Groupon’s Biggest Deal Ever is the exclusive, behind-the-scenes account of the incredible rise of discount coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution that is disrupting how people shop all over the world.

    Darren says: "Seems I Read This Book a Week Too Early"
    "Seems I Read This Book a Week Too Early"
    Overall
    Performance
    Story

    A week after I read this book, the CEO was fired for performance. Surprise. While the book goes into some detail as to how Groupon found itself, it spent more time painting the CEO as child-coder who couldn't grow up and run a company...or get out of the way. So, the board did what he should have done...leave.

    Overall, the narrator was fine, the story was ok, but with each chapter I found out less and less about Groupon and more about why Andrew Mason deserved what he got.

    0 of 0 people found this review helpful
  • The Art of Being Unreasonable: Lessons in Unconventional Thinking

    • UNABRIDGED (5 hrs and 23 mins)
    • By Eli Broad
    • Narrated By Eli Broad, Walter Dixon
    • Whispersync for Voice-ready
    Overall
    (32)
    Performance
    (31)
    Story
    (29)

    Unorthodox success principles from a billionaire entrepreneur and philanthropist.

    Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

    Al says: "Good Book, but culd have been great"
    "This Book Could Have Had Great Potential!!!"
    Overall
    Performance
    Story

    I was lured into the book about a man who started not one, but two fortune 500 companies. I wanted to hear his story, how he did it, what he would do over again.

    There was very little about KB Homes, little about Sun and mostly about his art collecting and donating to charities. All worthwhile endeavors, but it is supposed to be a book about growing businesses being unreasonable.

    0 of 0 people found this review helpful
  • Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone

    • UNABRIDGED (7 hrs and 35 mins)
    • By Mitch Joel
    • Narrated By Mitch Joel
    Overall
    (77)
    Performance
    (21)
    Story
    (19)

    At last, here's THE audiobook that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.

    Darren says: "10,000 Foot View - No Real Meat or Potatoes"
    "10,000 Foot View - No Real Meat or Potatoes"
    Overall
    Performance
    Story
    What would have made Six Pixels of Separation better?

    It is the same thing chapter after chapter. Dig into a specific topic, show people how to get it done. Execute.


    What was most disappointing about Mitch Joel’s story?

    That there was no real substance to the book. It's How to win friends without the how...


    Have you listened to any of Mitch Joel’s other performances before? How does this one compare?

    N/A


    What character would you cut from Six Pixels of Separation?

    N/A


    1 of 1 people found this review helpful
  • 28 Business Thinkers Who Changed the World

    • UNABRIDGED (7 hrs and 19 mins)
    • By Rhymer Rigby
    • Narrated By Colin Mace
    • Whispersync for Voice-ready
    Overall
    (11)
    Performance
    (11)
    Story
    (11)

    28 Business Thinkers Who Changed the World is a guide to the people who have fundamentally reshaped their industries and the way we do business today. Some of these game changers are great intellectuals while others are 'gut instinct' types; some are motivated by desire to change the world, while others are driven by money and power. Rhymer Rigby profiles the top business brains of our time to reveal the humans behind the headlines and how they changed the global business landscape.

    Mike Hart says: "great business thinkers organized poorly"
    "Entirely Ripped From The Headlines"
    Overall
    Performance
    Story
    What could have made this a 4 or 5-star listening experience for you?

    If the reader annunciated more.


    Any additional comments?

    Nothing that you can't find on the first page of a Google search.

    0 of 0 people found this review helpful
  • Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

    • UNABRIDGED (6 hrs and 40 mins)
    • By Kevin Nalty
    • Narrated By J. D. Cullum
    • Whispersync for Voice-ready
    Overall
    (7)
    Performance
    (7)
    Story
    (7)

    Promote your product using the most visceral form of social media: online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

    Darren says: "Not At All What The Title Promotes"
    "Not At All What The Title Promotes"
    Overall
    Performance
    Story
    What disappointed you about Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)?

    There is little in the way of solid info on actually how to attract customers. As far as promoting your brand, the author tells you to get your video to go viral, but that getting your videos to go viral is by shear accident. Just not worth the 6 hours.


    What was most disappointing about Kevin Nalty’s story?

    Would like practical, hands-on info. Not why his videos are cool and how farting is going to help me promote my business.


    What three words best describe J. D. Cullum’s voice?

    non-obtrusive...


    1 of 1 people found this review helpful

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