If you're expecting this to be a substitute for an MBA course, you'll be disappointed, and rightly so. If, however, you are looking for an excellent summary of a great deal of critical business, psychology and marketing concepts, that any aspiring entrepreneur or successful business owner should know, then this is the audiobook to get your hands on.
It's 13 hours, but i'll still be giving it another listen in a few months or so, a testament to it's quality. Highly recommended.
Though most of the experiments are well recognised and the conclusions drawn are fairly mainstream, the book does a good job of putting most of the important ones in one place. The narrators voice is also excellent.
I was hoping for a more insightful and personal reflection on Drucker. Save a few interesting parts theres not much in this book you can't get elsewhere in a lot more detail.
I found the book incredibly useful for helping to re-look at my five year old business and approach my new start business in an entirely different way. Listened to the whole audiobook twice through.
If you like other books by Richard Branson, you are likely to enjoy this, mainly because a lot of it is simply lifted from the others.
The voice is that of Branson, which is a nice touch but overall probably not as valuable as one would hope.
Take this review with a pinch of salt as I happen to like all that Richard does, and that tends to cloud my judgement.
As an entrepreneur, this book did what all his books do - motivate me, and make me ask some big questions. It acts as a reflection gatepost so I can get back to what really matters in my business.
The voice is easy to listen to, the words gold, and apart from too much environmental hype towards the end it was an all round excellent read, or listen.
It may just be me, but it appears that everything is a New York Times bestseller these days. Most should not be.
Dans book has a few helpful insights, and some of the research is interesting. However, it is in no way groundbreaking, and failed to impress me.
I found the writing to be average, and the material to be only one step up from a series of blog posts.
Basically, I was disappointed. It has been a long time since I have read a book that really blew my mind. And I read four to five of these type books every month.
I enjoyed the book, and you will too if you like the science behind the basic concept that "Exercise is good for the brain and body".
Honestly, I have integrated a few tweaks to my daily routine based on some on the science, but be prepared for a fair amount of repetition and a decent chunk of industry acronyms that you are unlikely to ever remember, or use again.
I'm not saying that it was a bad book, it just didn't blow me away.
So considering the praise this book received I was expecting something very special. What I got, at least it appeared to me was a good book, but nothing that blew my mind.
The story was unique and I did find myself being drawn in and attached to the characters though considering the market appeal this book appears to have I was somewhat let down. It finished a little abruptly and then sets everything up for the follow on series.
I enjoyed it, but not enough to continue the saga and I honestly don't understand how it got so much acclaim.
Just being honest.
To be fair to Tony, I am impressed by then man and what he has done in business and with both LinkExchange and Zappos. I had high hopes for the book, perhaps too high.
The story is interesting, though the narration is difficult to listen to. I understand the idea of being authentic and using the peoples real voices but sometimes it really is best to leave it to the experts.
I found the story of Tony's life the most interesting part though the repetition of key beliefs and approached to business got a little tiring.
Overall I just think I was expecting too much. I did enjoy it, though it didn't blow me away.
I enjoyed the book. Some great inspiration and an inside look at Apple and Jobs. However, the writer tended to crowbar in his achievements and thinking in a way that appeared too forced when I really just wanted to hear about Jobs.
Very much worth a listen though.
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