Member Since 2008
One of the most important books you can read explaining the paradigm change currently taking place due to the Internet Economy. The information in this book is something every company can benefit and learn from. It explains how companies like Amazon can do what they do and still turn a profit, and how you can position your company to do the same.
Great tips with examples and a fun story to boot. I thought it was going to be too long of a book, but like any good book, it left me wanting more. I will listen to it again. It was that enjoyable.
It will change the way you market your products or services. If you want to understand why the Internet and social are so important to marketing, start by reading this book. Then move on to other books by Joel Comm, Seth Godin, and titles like Problogger and Crush it
One of the most information dense books I have read since Joel's last book KaChing. Tons of great resources and tips in a well thought out, step-by-step plan to implement them. If you are listening to this book as I did, be in front of a computer to take notes so you don't miss anything. Another one out of the park Mr. Comm. Great Job!!!
This is one of those books that could change your life. It starts off with a biography of Tony Hsieh's life and the professional challenges and triumphs he faced along the way to his ultimate success. Then the book describes a series of changes that caused Zappos to be the company they are today. A must read for any business owner or manager.
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