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Robert Lopez

I am a glutton for knowledge, especially regarding knowledge of myself.

Member Since 2008

1
HELPFUL VOTES
  • 5 reviews
  • 16 ratings
  • 0 titles in library
  • 7 purchased in 2014
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  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs

    • UNABRIDGED (5 hrs and 6 mins)
    • By Brian Halligan, Dharmesh Shah
    • Narrated By Erik Synnestvetd
    • Whispersync for Voice-ready
    Overall
    (356)
    Performance
    (110)
    Story
    (108)

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

    Cat Goddess says: "DON'T BUY THE AUDIO VERSION!"
    "A must read for anyone that is trying to sell anyt"
    Overall
    Performance
    Story

    It will change the way you market your products or services. If you want to understand why the Internet and social are so important to marketing, start by reading this book. Then move on to other books by Joel Comm, Seth Godin, and titles like Problogger and Crush it

    0 of 0 people found this review helpful
  • On Writing: A Memoir of the Craft

    • UNABRIDGED (8 hrs and 5 mins)
    • By Stephen King
    • Narrated By Stephen King
    Overall
    (2183)
    Performance
    (1063)
    Story
    (1057)

    The prolific, perennially best selling author recounts his early life and writing struggles, gives advice on the crucial aspects of the writing art, and talks about his much-publicized, near-fatal accident.

    Bill says: "Excellent!"
    "Text book Information that reads like a novel."
    Overall
    Performance
    Story

    Great tips with examples and a fun story to boot. I thought it was going to be too long of a book, but like any good book, it left me wanting more. I will listen to it again. It was that enjoyable.

    0 of 0 people found this review helpful
  • The Long Tail: Why the Future of Business Is Selling Less of More

    • UNABRIDGED (8 hrs and 1 min)
    • By Chris Anderson
    • Narrated By Christopher Nissley
    Overall
    (798)
    Performance
    (143)
    Story
    (145)

    Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

    Jim says: "Good Book, Flawed by Repition"
    "A revolutionary change in business models."
    Overall
    Performance
    Story

    One of the most important books you can read explaining the paradigm change currently taking place due to the Internet Economy. The information in this book is something every company can benefit and learn from. It explains how companies like Amazon can do what they do and still turn a profit, and how you can position your company to do the same.

    0 of 0 people found this review helpful
  • Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

    • UNABRIDGED (7 hrs and 15 mins)
    • By Joel Comm
    • Narrated By Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (46)
    Performance
    (17)
    Story
    (16)

    In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

    Cristiane says: "Very usefull!"
    "Take notes"
    Overall
    Performance
    Story

    One of the most information dense books I have read since Joel's last book KaChing. Tons of great resources and tips in a well thought out, step-by-step plan to implement them. If you are listening to this book as I did, be in front of a computer to take notes so you don't miss anything. Another one out of the park Mr. Comm. Great Job!!!

    1 of 1 people found this review helpful
  • Delivering Happiness: A Path to Profits, Passion, and Purpose

    • UNABRIDGED (8 hrs and 17 mins)
    • By Tony Hsieh
    • Narrated By Tony Hsieh
    • Whispersync for Voice-ready
    Overall
    (2251)
    Performance
    (1319)
    Story
    (1338)

    In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

    Ben says: "Do one thing exceptionally"
    "Wow!"
    Overall
    Performance
    Story

    This is one of those books that could change your life. It starts off with a biography of Tony Hsieh's life and the professional challenges and triumphs he faced along the way to his ultimate success. Then the book describes a series of changes that caused Zappos to be the company they are today. A must read for any business owner or manager.

    0 of 0 people found this review helpful

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