You no longer follow John

You will no longer see updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can re-follow a user if you change your mind.

OK

You now follow John

You will receive updates from this user when they write new reviews, or suggestions based on their library or recommendations.

You can unfollow a user if you change your mind.

OK

John

milwaukee, WI, United States | Member Since 2009

0
HELPFUL VOTES
  • 0 reviews
  • 0 ratings
  • 280 titles in library
  • 12 purchased in 2013
FOLLOWING
0
FOLLOWERS
0

  • Predictably Irrational: The Hidden Forces That Shape Our Decisions | [Dan Ariely]
    Predictably Irrational: The Hidden Forces That Shape Our Decisions
    UNABRIDGED

    Predictably Irrational: The Hidden Forces That Shape Our Decisions

    • UNABRIDGED (7 hrs and 27 mins)
    • By Dan Ariely
    • Narrated By Simon Jones
    Overall
    (3067)
    Performance
    (674)
    Story
    (666)

    In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

    Stephen says: "Well researched, well written, & well read"
    "Utterly fascinating book"
    Overall
    Performance
    Story

    Great book. Written in very clear language.

    Example(paraphrased by me):
    In the 80s, the Coke vs Pepsi battle.
    Pepsi said it was preferred in BLIND taste tests.
    Coke said it was preferred in taste tests.
    Niether were fudging the results.

    The amazing result is that in BLIND taste tests people preferred Pepsi.
    When people SAW THE CANS as the sodas were being poured, they preferred Coke.
    Again, well design taste tests in both cases. Since people were not influenced by the testers or the test, it was the Coke Brand that made people prefer the Coke.

    The book is full of these crazy, "Wow, I can't believe that's how our brain works" scenarios.

    6 of 8 people found this review helpful
Show More

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.