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Chris

Plano, TX, United States

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  • 1 reviews
  • 2 ratings
  • 12 titles in library
  • 1 purchased in 2014
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  • Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    • UNABRIDGED (6 hrs and 58 mins)
    • By Jagmohan Raju
    • Narrated By Knighton Bliss
    Overall
    (101)
    Performance
    (35)
    Story
    (35)

    In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

    Nilsson Denver says: "Breaks your mindset"
    "Mind opener"
    Overall

    For people looking to broaden their horizons about pricing this book will certainly introduce you to several aspects of pricing that are not commonly understood. I found it a bit disjointed in skipping from one topic to another but all good content.

    0 of 0 people found this review helpful

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