You are going to wish this was an epic tale, just the first chapter in a life's work. It has all the potential to be sold as a series of 20 editions 20 times the length and depth. Rich characters. A crazy surely impossible story line... right? You only wish reality would allow you to completely suspend belief and swim in the safety of fiction. Not with this book. You find out what the "Overton Window" is and how it is used. So close to fiction and yet a haunting prediction? A close cousin to Atlas Shrugged and yet more literal and contemporary. A snapshot of fiction catching a transition to fact.
Is there more to this story?
More like a radio episode with sound effects bringing the story to life. I read it as a boy and really enjoyed listening to the Audible version as a 57 year old adult. Hardy Boy advernture stand the test of time. Copyright 1928. Wow. A good story never dies.
This is a quality story and performance. The narrator and story are very nice match. I am very glad that I purchased this audio book.
Richard has some good logical strategies, some that should help and others that make no logical sense. If even one make you a winner it is worth the price of the book and more. I think it's a good buy. But in the end you have to play to win. Richard does.
It is amazing what forces are at work. What is the basis for the need to control? Are they trying to do "good" or just fearful of their fellow man. Is it just greed or a need by the powerless to gain power. Is it still redistribution of wealth and resources? Why do men try to be God. They are only men. They are always trying to enforce their will over God's will on people because they don't know God. Too bad. Read the book and come to your own conclusions. The book is a good way to explore the world under the rule of Agenda 21.
A must listen if you value your freedom and want to understand the importance of history. Critical.
Marketing directors, brand managers, ad execs and public relations directors are in for a real treat. I was. I finally found a marketing genius with whom I could agree. There were literally points over the last 4 years where I thought, I was crazy. My advertising colleagues said I was crazy, as I unraveled the mystery of what David Meerman Scott calls “The New Rules of Marketing and PR 2.0″. He discovered the same patterns, the same inconsistencies, the same holes in traditional marketing. After 33-years in advertising things weren’t adding up anymore. Buyers weren’t connecting with the messages. I was saying that the sales cycle had broken. I wish we would have known about David’s book in 2006 when he first published it. Four years ago when we started decoding the changes and their meanings we would have had more to go on. It’s only been a week since I found David’s book in audio form from Audible. He had been far ahead of me but we both came to many of the same conclusions. In listening to his book I was connected with a universe of jaw-dropping marketing proof. I learned of the successes others had already seen. They matched what my team had been experiencing for the last 4-years. It was all true. It wasn’t fluke when our client saw a 33% increase in sales. It might not have been a coincidence that our clients were the targets of acquisitions. You have to get this audio book. “The New Rules of Marketing and PR 2.0″ by David Meerman Scott. My company and I only thought we were pioneering a “new marketing”. Wrong. Mr. Scott had it years ahead of us. I can’t recommend enough that you get this audio book from audible. Buy it. It will change your business, change the practice of your profession and give you a real shot at marketing relevance in our forever changed interactions with buyers. Worth every penny.
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