I found that this audio book was the perfect balance between Mr. King's story and writing "how to" insight. I found his story very entertaining and funny at times. I found the advice portion (about half the audio) to be insightful, informative, and some parts especially profound. Great work from a Master, indeed.
The sound quality was bad. This is dated too, 2004. I found it very boring and combined with the sound quality being terrible, I didn't listen to much of it.
This book is abridged. I read the hardback and would have liked it even more if there was an unabridged version. This was very good however for most people to get the overall picture with a good number of details too. Sylvia did a good job narrating this I thought too.
The author has a 9 hour and 23 minute audiobook here. He could have cut out the fluff and narrated this in 1 hour. I got bored to tears of him exhaustively rambling on and on about blogs! The gist of the book is blog a lot, make your site content rich, and do PR news releases.
The rest is spent defining technologies that are out there and not spent explaining how to use those technologies to their maximum effect and reap the benefits.
When I got finished with this "very" long audiobook, I was worn out and felt like it needed far more substance and less fluff. I had my hopes up and was very disappointed.
This was a very good audio with many insights into "the other side" concerning ghosts. It used many stories to illustrate things to the listener. The background on James was good to include because it gives the listener a perspective on him and his work. Thumbs up. Great job.
The author lays out a technique for marketing to bring more profit faster. In listening to this technique explained, it sounds practical and simple enough for anyone to implement. There is an offer incorporated into the book, but this book is not a veiled product pitch because it has practical value within the information itself.
The author also offers some free resources at the end which could spark additional ideas. The author gives a way to quantify the level of opportunity mathematically, however, I think the explanation of the implementation materials should have been given in more detail.
More real world templates "for free" not an up sell, even if at a basic level, should have been provided in my opinion. Then if someone would want "very" detailed templates, "then" they could go with the product offer.
This would have provided significantly more added value. For this reason, I give this work a 3 star rating rather than a 4 star. Not bad, good information that you can certainly use, just not as tangible as it could have been.
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