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Amazon Customer

PW

London, United Kingdom

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  • Fascinate: Your 7 Triggers to Persuasion and Captivation

    • UNABRIDGED (8 hrs and 41 mins)
    • By Sally Hogshead
    • Narrated By Sally Hogshead
    • Whispersync for Voice-ready
    Overall
    (527)
    Performance
    (312)
    Story
    (313)

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    Lanie Evans says: "Hog your Head with Fascinate!"
    "New angle on marketing for me :o)"
    Overall
    Performance
    Story
    If you could sum up Fascinate in three words, what would they be?

    The Hog's head has a nice voice and a interesting way of putting things, very useful and enjoyable. I found the results of doing her F-score enlightening.


    3 of 4 people found this review helpful

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