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Matthew

VICAustralia | Member Since 2004

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  • 84 titles in library
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  • Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    • UNABRIDGED (6 hrs and 22 mins)
    • By Craig Stull, Phil Myers, David Meerman Scott
    • Narrated By Sean Pratt
    • Whispersync for Voice-ready
    Overall
    (110)
    Performance
    (15)
    Story
    (15)

    A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

    Anshul says: "MIND CHANGING!"
    "Painfully Dull"
    Overall

    I can't help thinking that the good reviews that I see here have been bought or faked.

    Think Seth Godin, without any of his character, charm, wit or, engaging style of writing and reading.

    The writing here is dull, featureless and loaded with jargon and technical language. It's a real struggle to listen to.

    What's more, the guy reading it projects all the character of a discarded toothpaste box.

    There's no doubt that their message has some merit. But what pity that they're so inept at conveying it. I mean REALLY inept.

    They love jargon, they love inventing their own special little technical terms - just for them. They have their own language.

    Had they hired a successful, professional author to ghost write their message, I'm sure the book would be good. But as it is - I strongly recommend you move on and try any of Seth Godin's excellent books on marketing. You'll get the point in half the time and with a lot less pain.

    2 of 2 people found this review helpful

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