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Vesselin

Newark, DE, United States | Member Since 2005

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  • What Would Google Do?

    • UNABRIDGED (9 hrs and 3 mins)
    • By Jeff Jarvis
    • Narrated By Jeff Jarvis
    • Whispersync for Voice-ready
    Overall
    (989)
    Performance
    (302)
    Story
    (305)

    In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.

    Justin says: "A great place to start...."
    "Good facts, but way too biased."
    Overall

    The book had a good compendium of facts and examples of ways that Google and working with Google has created tremendous value. In the same time, however, the author dismissed any other business model. I am not one to argue with success, but in the same time the world is full with other success stories which the author simply does not see fit to include. Even as he urges us all to be as open as possible and share every bit of information with the rest of the world, he never acknowledges that Google is often reclusive about its own methods (algorithms, strategies, etc). They urge customers and consumers to be open and make it easy for them in a variety of ways, including creating open APIs and infrastructure - after all Google makes money by essentially publishing other people's content. But in the same time when it comes to the real core knowledge and IP - they can be as closed as a Big Pharma.

    All this is not to say that Google is not a revolutionary business from which anyone can lear a lot. This book, however is way too biased, skipping over problems and snags when the basic premisse is to be contradicted. Maybe it should be called Google Can Do No Wrong.

    0 of 0 people found this review helpful

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